Worried the COVID wave of strong recruitment and retention will fade? Learn how to stay adaptive and nimble in your re-enrollment strategies to ensure future success in family retention. Adopt a high-level retention strategy by working in tandem with your Leadership Team. Beginning with moving away from the longstanding and widespread practice of issuing contracts annually, we will discuss the demonstrated benefits of the perpetual enrollment process. We will give ideas for communications around the transition. Then we will share examples of strategic retention initiatives and hear from each other the ways in which you reach out to families throughout the year. We’ll show how creating a strategic retention marketing calendar ensures these “touch points” bolster school pride and support overall retention efforts.

Gail Kelley, St. John's Episcopal Parish Day School (FL)

Amy Woropay, St. John's Episcopal Parish Day School (FL)