We know that search engine optimization (SEO) is essential. But the problem with SEO is that it requires time. Precious time that—quite frankly—we don't have. But what if we could sprinkle a bit of SEO magic into the content creation we're already doing to drive more website traffic and boost inquiries without consuming valuable time? Spoiler alert—you can! Come to this session, and it will be our little secret to success.

Daren Worcester, The Enrollment Management Association (NH)