When it comes to school marketing, there is so … much … advice. More often than not, the “to-do” list that ensues outweighs the capacity of a school communication team (especially if that team is a team of one). Let’s break through the noise with meaningful examples and tangible takeaways that will help you focus on what’s important—leveraging your resources to create brand impact across audiences and mediums (without the need of a magic wand). In this session, we are going to focus on answering five questions we hear the most: Print or digital (do we need to choose)? How do we battle customer misconceptions? How can we make the most of our marketing budget? If I can bring one thing back to my team, what would it be? And of course, Where do we begin? Leave this session focused, inspired, and ready to make some brand strategy magic at your school.

Lisa Leidy, Square Spot Design (NH)