Name
The Digital Psychology of How Parents "Shop" for Schools Online
Description

We all want to know what's going through the minds of parents and students from the beginning when they first consider an independent school education all the way to the end when they accept or reject an enrollment invitation. In this presentation, Truth Tree's Founder and Principal, Trevor Waddington, will examine the impact digital technology has on the triggers, behaviors, and actions of families at each stage of their journey.

Trevor Waddington, Truth Tree (MD)

 

Tags/Tracks
, Boarding Schools, Day Schools, Family Engagement and Retention, Marketing and Recruitment of New Families, Selection and Onboarding of New Families