As independent schools, we prefer to think of ourselves as anything but a business. However, the “trust us” approach of the past no longer resonates with parents who demand immediate response times, personalized experiences, and proven returns on their financial and emotional investment. Forward-thinking schools must look to out-of-industry customer service models to justify that we are worth the expense. Are you ready for the next step? Join us for this workshop that debunks misperceptions such as “customer service means giving ‘A’ grades” and examine how independent schools can offer an exceptional “customer” experience and increase enrollment as a result.

Nija Meyer, Woodward Academy (GA)