Deliberate, outcomes-based decisions have always been essential to Landon School brand development and admissions strategy. When the time came to refresh admissions communications to better reflect the school’s mission and student experience, the school approached this project no differently. Institutions often view data as purely quantitative and analytical—seeing value in tracking response rates, the number of digital impressions, and enrollment trends. But the right data can also be interpreted to add power and confidence to your messaging platform for admissions. Hear how Landon explored and cultivated data through surveys, discussion groups, demographic and geographic segmentation, and workshops as a pathway to prioritizing and differentiating messages—ultimately increasing engagement during the admissions process.

Emily Hajjar, Creosote Affects (MD)

Sarah Powers, Landon School (MD)