Need-Blind for the Rest of Us: How Wayland Academy Took Financial Need Out of the Admissions Process
Date & Time
Friday, September 16, 2022, 2:15 PM - 3:15 PM

Back in 2019, without much fanfare, Wayland Academy went need-blind. We pledged not to consider a family’s ability to pay in making admissions decisions and committed to meeting a family’s full demonstrated need in making financial aid determinations. We didn’t receive a windfall of donations, nor was it a board-mandated response. Rather, we asked some crucial questions about our market, our mission, and our accessibility to great students. Three years later, we can report that need-blind admissions aren’t just a moral imperative, they have helped grow enrollment, all while increasing revenue year over year. Need-blind admission announcements are greeted by many as a "nice to do" or a "when I have a big enough budget." Instead, this session discusses how Wayland challenged those assumptions, expanded our market, grew our school, and became more accessible along the way.

Josh Labove, Wayland Academy (WI)

Location Name
Mediterranean 4
Session Type
Advanced, Boarding Schools, Day Schools, DEIJ, Recruitment & Selection of New Students, Tuition & Financial Strategy, Market Research & Strategy, Composition of the School Community