Traditionally, Offices of Admissions and Enrollment have been focused on numbers, but are they the right numbers? Most institutions report numbers in a finite way: the total number of potential and re-enrolling students, applications started and submitted, inquiries, tours, shadow days, etc. While this is a good way to determine where the school is in terms of recruiting and retaining students in the overall sense, this methodology does nothing to project budget and protect the financial stability of the institution. A "Butts-in-Seats" approach makes the school look good, feel good, and contributes to the overall culture, but we must look beyond and delve deeper into planning a net-tuition model taking into account various factors in order to ensure success. This session will focus on the role of the Office of Admissions and Enrollment in the institutional budgetary planning process and explain how to look at numbers in a new way and how to set up a practical tuition and financial view that is understandable and works, as well as how to change the mindset of your office, leadership, and board to follow your vision. In addition, participants will learn how to set a financial decision-making culture that marries both what a family needs with the overall goals and long-term fiscal health of the school.
Alex Winnicker, The Colorado Springs School (CO)