Enrollment managers as school culture experts? Yes! By having a data-informed finger on the pulse of the parent, faculty, and student experience, enrollment managers can affect change inside their schools, which, in turn, impacts recruitment and retention. The modern-day enrollment management professional must be empowered to work alongside the head of school and other leaders in creating a culture that promotes powerful marketing messages that resonate. We’ll discuss how to assess school culture and what data is available to support your assessment and share tips for “influencing from the middle,” and you’ll leave with short and longer term action items.

Dana Nelson-Isaacs, DNI Consulting (CA)

Steve Salvo, St. Mary's Episcopal Day School (FL)