No Surprises: Using DEI Messaging to Enroll Right-Fit Families
Date & Time
Thursday, September 15, 2022, 3:00 PM - 4:00 PM

Now that schools are the latest institutions to be inserted into the culture wars, with parents questioning everything from the value of social emotional learning to when and how to discuss race, it's more important than ever to make sure that prospective families are aligned with a school's equitable practices before they sign a tuition contract. And, once families do join your community, they may need to be reminded that your DEIB initiatives align with your school's mission and values. Join the Browning School's Director of Admission, Director of Enrollment, and Chief Communications Officer to hear how a boys' school on the Upper East Side of Manhattan illuminates its DEIB focus throughout the admissions process and beyond so that myths are dispelled, assumptions are corrected, and there are no surprises for the school or the family once their son enrolls. Our goal is to have families know right from the start—whether that is in kindergarten or ninth grade—how equity and inclusion are lived at Browning and the benefit that it will have for all children, no matter which identities they embrace.

Janetta Lien, The Browning School (NY)

Jan Abernathy, The Browning School (NY)

Kelly West, The Browning School (NY)

Location Name
Palazzo C
Session Type
All Levels, Boarding Schools, Day Schools, DEIJ, Recruitment & Selection of New Students, Educational Program & School Brand, Composition of the School Community