Rebranding Your Financial Aid Program
Date & Time
Thursday, September 15, 2022, 10:45 AM - 11:45 AM

Crossroads School went through a three-year journey of rebranding its financial aid program. Moving from financial aid to affordability. The goal was to align our Affordability Program more authentically with our school mission. The rebranding fostered collaboration between the development, business office and our Equity and Justice Institute to reframe the mission and purpose of financial aid at Crossroads School. The session will walk the attendees through our journey and show how the rebranding has fostered deeper relationships with our families, donors and current and prospective families.

Steven Casey, Crossroads School (CA)

Eric Barber, Walnut Hill School (MA)

Location Name
Palazzo A
Session Type
All Levels, Boarding Schools, Day Schools, Recruitment & Selection of New Students, Tuition & Financial Strategy, Market Research & Strategy, Composition of the School Community