Join Boston's Associate Superintendent of Enrollment Management and Marketing for Catholic Schools to learn about strategic partnerships launched with EMA and other enrollment and marketing industry leaders to maximize advertising, recruitment, and retention efforts for their system that includes approximately 100 schools. Particular focus will be given to the unique partnership crafted with EMA to provide nearly 50 Catholic schools for the first time with a platform for continuous relationship-building and learning resources designed to boost each school's enrollment management core competencies, expand professional connections, and boost confidence as enrollment leaders across their respective communities. This session will also share details and findings from additional strategic initiatives and investments made to bolster marketing and recruiting reach and to collect meaningful data all types of private schools need to identify key market trends and to inform stronger future enrollment strategies within an increasingly competitive marketplace.

Michael Schell, Archdiocese of Boston's Catholic Schools Office (MA)