The Parent Landscape
Date & Time
Thursday, September 15, 2022, 10:45 AM - 11:45 AM
Suzanne Buck

EMA’s Ride to Independent School report shares helpful data regarding parents as our consumers. Join a panel of independent school heads (all former enrollment managers), an educational consultant, and a current director of enrollment to hear what they are experiencing regarding parental expectations in their institutions and practices. Examine the intersection of EMA’s report and panelist observations. Explore how these trends impact marketing, recruitment, and retention strategies.

Suzanne Buck, Western Reserve Academy (OH)

Jon Deveaux, Campus School of Smith College (MA)

Jill Hutchins, Dublin School (NH)

Tommy Adams, Grosse Pointe Academy (MI)

Cammie Bertram, Bertram Educational Group (CT)

Location Name
Mediterranean 7
Session Type
All Levels, Boarding Schools, Day Schools, Recruitment & Selection of New Students, Educational Program & School Brand, Retention of Current Students, Market Research & Strategy, Composition of the School Community