If we learned anything from the 2020-21 school year, it’s that a worthy mission is no longer enough to attract prospective families to your school. Neither is a list of jargon-laden program descriptions. What’s really needed is a quick and memorable way to articulate what makes your school unique to prospective families. And that idea must align with the values those families hold dear. Partner & Director of Education Strategy, Romayne Levee, will teach Mission Minded’s highly sought-after Minute Message Model, a four-part messaging framework that helps schools tell their unique story in a concise, consistent, and compelling way. Participants will leave the session with a first draft of a “belief message,” and be able to apply this model immediately in order to align and create the strongest school ambassadors possible.

Romayne Levee, Mission Minded (CA)