Schedule of Events

There are several ways to participate in AC22! Many school leaders will attend in-person in Orlando, Florida while others may attend one of our online events or choose a pre-conference workshop. Click here to download a printable version of this schedule.

September 13-14, 2022

September 15-17, 2022

September 28-29, 2022

Schools in the Americas

October 6, 2022

International Schools

The in-person event in Orlando, Florida is the best way to advance your career and help you meet your enrollment goals!

Day 01
September 14

6:00PM
AC22 Opening Reception

Day 02
September 15

8:00AM
Breakfast
9:00AM
Opening Keynote
9:30AM
Keynote: Lessons From a Mad Scientist
10:30AM
Networking Break
10:45AM
The Parent Landscape
10:45AM
Women of Color Power Hour
10:45AM
Data Storytelling for Enrollment Management
10:45AM
Exploring Barriers to Diversity: Common Questions and Concerns of BIPOC Families Considering Independent and Progressive Schools
10:45AM
Feed Two Birds With One Stone: Reframing Regular Practices for New Family Recruitment
10:45AM
Rebranding Your Financial Aid Program
10:45AM
Recruit Smarter, Not Harder
10:45AM
Application Process + Learning Specialist = Retention
10:45AM
Break Away From the Pack: Use Research for Retention and Recruitment
10:45AM
Do You Belong?
10:45AM
Admissions and DEI: Best Practices From the Pacific Northwest
10:45AM
Admissions Innovations We Learned During COVID That We Can't Give Up
12:00PM
Awards Ceremony & Lunch
1:00PM
Keynote: Transforming Higher Education
2:00PM
Dessert & Meet the Sponsors
3:00PM
How It Started and How It's Going: Providing an Equitable Experience for High Need Students Through Supplemental Financial Aid Programs
3:00PM
Making Connections to Strengthen Community: The Foundation for Recruitment and Retention
3:00PM
No Surprises: Using DEI Messaging to Enroll Right-Fit Families
3:00PM
Together We'll Go Farther: Exploring Paths to High Impact Partnerships
3:00PM
Using Dashboards for Student Educational Outcomes
3:00PM
Partnering with the Business Office to Advance Economic Diversity and Inclusion
3:00PM
Leading the Net Tuition Revolution
3:00PM
A Deep Dive Into New Student Selection
3:00PM
Different Perspectives Live Podcast Recording: DEI Outside Independent Schools
3:00PM
Dream School or Pipe Dream? Understanding, Educating, and Supporting International Families in the Secondary School Process
3:00PM
Expand Outreach and Access to Support the Enrollment of Historically Underrepresented Students in Your Community
3:00PM
From Telling to Selling: Sales Techniques That Create Conversion
4:00PM
Networking Break
4:15PM
Creating a Culture of Collaboration
4:15PM
The Extraordinary Journey From Inquiry to Enrollment Unlocked!
4:15PM
The State of Financial Aid
4:15PM
The Struggle Is Real: Avoiding and Managing Burnout in Admissions and Independent School Life
4:15PM
Leveraging Net Tuition Strategies Through Leadership Collaboration
4:15PM
Lessons From Our First Year as Financial Aid Directors
4:15PM
Enhancing School Culture as a Critical Function of Enrollment Management
4:15PM
Create the Most Inclusive Admissions Messages for Your School
4:15PM
Business Reviews for Schools: Setting Goals and Measuring Success
4:15PM
Building Meaningful Connections by Maximizing Your Ambassadors Programs

Day 03
September 16

8:00AM
Breakfast & LGBTQIA+ Affinity Space
9:00AM
Welcome to Day 2
9:30AM
Keynote: Parent Panel
10:30AM
Networking Break
10:45AM
Putting a Personal Touch on Admissions
10:45AM
Own It! Parents Are Our Paying Customers
10:45AM
Leveraging Data to Support Enrollment Management and Strategic Marketing
10:45AM
From Static to Stirring: Interactive Data Visualization Using Microsoft Power BI
10:45AM
Know Your Audience: Getting Your School Message Through to Gen Z
10:45AM
How a Small Admission Team Increased Applications by More Than 80% in Five Years
10:45AM
Lessons Learned in International Student Recruitment
10:45AM
Growing Your Parent and Student Ambassador Programs
10:45AM
Who Is Paying Attention to the Parent Experience at Your School? And Its Surprising Power and Impact on Retention and New Enrollment.
10:45AM
Real Talk: Why Admissions and Marketing Partnerships Are No Longer Optional
10:45AM
Breaking Down Barriers to Entry
12:00PM
Lunch & Women in Admission Affinity Space
1:00PM
Keynote: Innovation & Inspiration
2:00PM
Networking Break
2:15PM
Our Community Spoke, We Listened: Rebalancing Tuition Rates at Darlington School
2:15PM
Your Journey: Finding Success in Enrollment Management
2:15PM
Work Smarter Not Harder: Perpetual Enrollment Contracts Increase Retention
2:15PM
No More Hocus-Pocus…Only FOCUS! Tangible Brand Strategy Tools and Takeaways
2:15PM
Need-Blind for the Rest of Us: How Wayland Academy Took Financial Need Out of the Admissions Process
2:15PM
More Than Click Through Rates: How Schools Can Gauge Metrics for Each Stage of the Enrollment Funnel
2:15PM
Marketing, Admission, Development: Make the Collaboration Work!
2:15PM
How to Navigate a Head of School Change
2:15PM
Developing a Messaging Strategy From Data
2:15PM
"Dear PWI, It's My Blackness"
2:15PM
Creating a Parent Ambassador Network to Help Support Your School's Enrollment Goals
2:15PM
Creating a More Gender-Inclusive Admission Process: Considerations for Schools
3:15PM
Networking Break
3:30PM
Being a Traditionally Conservative School Means DEIB is a Struggle… But it Doesn’t Have to Be
3:30PM
Brand-New to Boarding: A Primer for New Employees
3:30PM
Level Up: Discover Your Leadership Potential in the Wake of the Great Reshuffle
3:30PM
Want more inquiries? Here's the Blueprint for Using Inbound Marketing at Your School
3:30PM
The Business & Art of Financial Aid: Building an Alliance Towards Financial Aid Strategy and Execution
3:30PM
Rewriting Your Brand With Strategic Planning
3:30PM
SEO On the Fly
3:30PM
The Digital Psychology of How Parents "Shop" for Schools Online
3:30PM
The Power of Hidden Teams
3:30PM
Your School 101: Creating a Curated Multimedia Course for Prospective Families
3:30PM
A Tangled Web: Perfectionism, Imposter Syndrome, and the Compulsion to Say "Yes"
4:30PM
Happy Hour & Meet the Sponsors
5:15PM
Admission People of Color Affinity Space

Day 04
September 17

8:00AM
Breakfast
9:00AM
Idea Factory UnConference Kickoff
9:45AM
Idea Factory Session 1
11:00AM
Idea Factory Session 2
12:00PM
Idea Factory Wrap Up