Jill Conway is an enrollment and communications leader in independent education, known for bringing a blend of corporate discipline and startup agility to her work. As a senior leader at Pine Crest School, working as the Assistant Vice President of Enrollment and Marketing Communications Strategy, she operates at the intersection of marketing and communications strategy and admissions and enrollment management to drive growth and support institutional positioning. Jill is a strong advocate for schools thinking and operating like brands - believing that clarity, differentiation and alignment are essential in today's competitive market. She is a proud mom of three Pine Crest Panthers. Having walked the parent journey, she is passionate about translating Pine Crest's mission into meaningful, compelling experiences that resonate with the right families at the right time.