Cole O'Brien is Manager of K12 Existing Business at Niche, where he has spent seven years helping hundreds of K-12 schools connect with prospective families and drive enrollment through digital marketing. Starting as an account manager, Cole now leads a team focused on ensuring the success of Niche's thousands of K-12 school partnerships. He is passionate about helping schools find their best-fit families, believing that the right match between a school and a family is the foundation of lasting enrollment growth. Based in Pittsburgh, Cole loves to bike anytime it isn't raining.