Schools must consider positioning well beyond traditional differentiators – namely their history, location, and values. In competitive times and an incessant culture of comparison in which schools live, schools need positioning processes that establish compelling and cogent reasons to choose your school, stay (progress), and refer (word of mouth). This workshop will present an integrative, strategic perspective and approach to positioning that Dr Holmes has applied across the world with schools globally. It will have application as a solution across your school, and support institutional success and sustainability. It will allow schools to go beyond “me too” positioning that does not sufficiently impact on or support institutional sustainability in competitive contexts. Schools will learn how to adopt a positioning process that establish compelling and cogent reasons to choose, stay refer. Learning Objectives Develop an authentic positioning for your school to support and align with what matters most in schools in a world of constant change. How to stand out robustly and educationally from the crowd in competitive school contexts through intentionality around the key intrinsics in schools – teaching and associated pedagogy, and learning. A new lens on positioning and reputation development that impacts and helps school leaders. Building a positioning and reputation for your school to achieve enrolment growth and sustainability, thereby managing the intersection between complex educational and market challenges schools face. A practical process and framework that allow leaders to distinguish and differentiate schools in high value ways in their community and create shared meaning and purpose.