Enrollment success is often viewed as the sole responsibility of the admission office, leaving faculty and staff feeling like "guest stars" rather than stakeholders. When teachers view recruitment efforts as a favor rather than a fundamental part of school sustainability, a critical gap in the enrollment funnel emerges. This session deconstructs the silo mentality and offers a blueprint for educating your internal community on the complexities of the modern market. We will explore actionable strategies to transform faculty into high-impact ambassadors who understand their own essential role in the school’s value proposition. Join us to learn how to build a culture where enrollment is everyone’s business—and where no one assumes new families simply appear by magic.