In an increasingly competitive and fast-moving enrollment landscape, schools face mounting pressure to modernize by adopting new technologies, accelerating communication, and delivering more personalized experiences. This session examines how an all-boys Catholic school built an integrated, mission-centered enrollment strategy by aligning marketing, admissions, and retention around a shared narrative framework. Presenters will illustrate how institutional identity can drive messaging, systems, and decision-making while incorporating responsible uses of data and AI to improve efficiency and consistency without compromising voice. Participants will identify gaps in their current enrollment approach, evaluate how effectively their mission is reflected in messaging, and develop a practical framework to align teams, modernize workflows, and strengthen both recruitment and retention outcomes.