Many smaller schools are doing more with less, and nowhere is that more evident than in marketing and communications. Without a dedicated communications director, admission teams are often tasked with managing messaging, storytelling, and digital strategy on top of everything else. How can schools maintain consistency, creativity, and impact under these constraints? In this session, enrollment leaders from Dublin School and Vermont Academy will share a candid conversation about what it takes to market a school effectively without an in-house communications department. Drawing from real examples, the presenters will explore: How to set realistic goals and identify the most high-impact marketing priorities. • Ways to leverage the unique storytelling assets already within your community: students, faculty, and families. • Systems and workflows that keep messaging aligned and admissions-driven, even across small teams. • When and how to bring in outside expertise to fill strategic or creative gaps, and how to make those partnerships efficient, affordable, and mission-aligned. Participants will leave with practical tools to help their schools tell their stories more effectively, build momentum with limited resources, and find clarity in what marketing success at a small school looks like.