School growth is exciting—but expanding grade levels, adding sections, or launching new divisions isn’t just about increasing enrollment targets. It’s a strategic decision that requires alignment across admissions, academics, marketing, operations, and leadership. In this case study session featuring The King’s Academy, we’ll share real world experience navigating expansion—why growth became the strategy, what worked well, what surprised us, and what we wish we had anticipated sooner. The conversation invites honest reflection on how schools assess readiness and forecast demand while pursuing enrollment growth and protecting mission, culture, and long term sustainability.