The best enrollment strategies don't just inform, they invite. In this session, La Salle College Preparatory's Nate Housman and Nicole Carlos show how admissions and marketing can operate as a unified team to create the kind of experiences and content that actually moves families. From a Summer I Turned Pretty-inspired social campaign to a cinematic acceptance music video that stopped people mid-scroll, they'll share the creative and strategic decisions behind their work, and how those moments connect to a broader system: faculty and staff engagement, visit day conversion, inquiry drip campaigns, and a differentiation strategy built for a shrinking market.