This session explores the balance between administrative voice and empathetic storytelling in an admission cycle. As schools navigate critical moments—from the excitement of an admit letter to the nuance of a financial aid award or the disappointment of a deny—the language used can either bridge a connection or create a rift. Attendees will learn how to keep their writing personal, sincere, and emotional. Join us to learn how to remove jargon and "institutional voice" that often hides bad news. By looking at specific word choices and seeing "before and after" examples of decision letters, you will leave with the tools to audit your own communications and ensure every letter sounds like a human who cares about the student, not just the process.