"Wait, financial aid is my job now?" For many admissions and enrollment leaders, financial aid management is unexpectedly added to their portfolio as "other duties as assigned." Whether you are a newly minted director or a seasoned leader navigating this sudden shift, stepping into the financial aid realm can feel like learning an entirely new language. Join Keenan Kurihara (Flintridge Preparatory School) and Alisa Evans (Mission Enrollment) for a collaborative, foundational dive into the mechanics and strategy of financial aid. Drawing on decades of on-the-ground leadership and strategic consulting, this session demystifies the financial aid process, equipping you with the confidence and toolkit to lead your school's aid initiatives successfully.