Name
The “Season After The Season” - Strategies to Tackle Melt and Retention
Date & Time
Thursday, September 24, 2026, 10:15 AM - 11:15 AM
Speakers
Description
Independent schools invest enormous energy and creativity in the recruitment “season” - from open houses and visits, to digital campaigns and high‑touch engagement. Yet for many schools, once families sign contracts the work of enrollment quietly shifts to the background. In an era of rising tuition and parent expectations for continuous, visible value, this gap between recruitment and arrival is increasingly risky. Drawing on the latest EMA research and findings, this session reframes the March to August as a distinct “season after the season” that demands the same strategic rigor as initial recruitment. Flintridge Prep’s enrollment management, student life, and advancement leaders will examine how today’s families evaluate fit and ROI after they enroll, how melt and early attrition show up in that period, and how cross‑campus collaboration can transform what often feels like a loose collection of tasks into an intentional, relationship‑rich experience.
Learning Objectives/Takeaways:
- A clear framework for understanding March–August as a discrete post‑enrollment season with its own goals, risks, and opportunities.
- Specific, replicable examples of post‑enrollment practices (events, communications, and handoffs) that reduce melt, support retention, and communicate value to families.
- Strategies for coordinating across admissions, student life, advancement, academics, and communications to design an integrated, high‑touch experience rather than a series of disconnected tasks.
- An expanded lens on retention that connects proactive relationship‑based outreach in the post‑enrollment season with the long‑term goal of keeping seats filled and families engaged.
Location Name
Marriott Grand Ballroom 13 (Lobby Level)