What changes when Marketing & Communications and Admissions move from parallel workflows to a shared Strategic Engagement structure? This session presents a first-year case study from a mid-sized TK–12 independent school that unified Marketing & Communications and Admissions under Strategic Engagement to better align messaging, timing, and ownership across the enrollment lifecycle. Rather than adding staff or new systems, the shift focused on clarifying roles, coordinating communications calendars, and building continuity from inquiry through enrollment. Participants will explore how this transition reshaped decision-making between offices, strengthened alignment between brand voice and recruitment messaging, and created more predictable collaboration across divisions. The session will also address challenges encountered during the first year, including where integration required new boundaries rather than fewer ones. Attendees will leave with practical strategies for coordinating Marketing & Admissions work in schools where responsibilities remain distributed but expectations for enrollment outcomes continue to grow.