Stop giving just tours. Start creating experiences. Today’s families are savvy—they’ve seen the polished brochures and heard the standard talking points. What truly sets a school apart is how it makes families feel when they step on campus. In this session, we’ll share how our team transformed the admissions journey by focusing on the "small but mighty" adjustments that drive authentic connection. We will break down the evolution of our on-campus experiences, moving from static presentations to a layered, high-touch journey. The session will include a roundtable discussion where we can share ideas on creating a framework for auditing your current events and real-world examples of how to turn minor adjustments into a major yield strategy.