This session will feature a facilitated conversation on effective event strategy, beginning with a brief 20-30 minute presentation sharing the ways that Lakeside Admissions and Financial Aid has centered their events around the school-wide themes of joy, hope, and care. Participants will then engage in small-group discussions guided by targeted questions designed to spark meaningful dialogue and shared problem-solving. The goal is for attendees to leave with practical ideas and new strategies they can implement in their own schools. Resources on accessibility and outreach practices will be provided to support inclusive and effective event planning.