The enrollment management field is drowning in AI noise — bold vendor claims, breathless conference panels, and a sense that everyone else is already doing something you're not. This session cuts through it.  David Kirschner and Kat Hussmann Schroll bring a practitioner's lens to a landscape that rarely gets one. In 60 minutes, you'll get an honest, enrollment-specific framework for understanding what AI actually does — not what its marketing says it does — and where it genuinely earns a seat in your workflow.

No jargon. No hype cycle. No leaving with a list of tools and no idea what to do next.

Whether you're running a highly selective admissions office or navigating enrollment turnaround, you'll walk away with a shared vocabulary for evaluating AI decisions responsibly (the FEAT framework), concrete use cases mapped to real school contexts, and — most importantly — one action you can take before you leave the building.

By the end of this session, you will be able to:

• Distinguish generative, traditional, and agentic AI in enrollment terms
• Name at least two AI applications relevant to your institutional context
• Apply the FEAT framework to evaluate AI decisions with confidence
• Identify one concrete next step to take before the conference ends