Welcome - EMA ALC West Team Captain, Christian Donovan, Director of Enrollment Management and Strategic Research, Head-Royce School (CA)

Keynote Slides - John Gentile, Director of Diversity, Equity & Inclusion, The Calhoun School (NY)

EMA Regional Update & Survey Results Slides - Christina Dotchin, Director of Membership & Business Development, EMA

Fairness in Testing Link - as mentioned in EMA Update 

Slides from Presentation

The process for families of choosing an independent school is a journey. It involves much consideration, a great deal of investigation, and ultimately critical decision-making. This session will share insights from The Enrollment Management Association’s special report The Ride to Independent Schools 2020-2021 featuring insights, data, and recommendations based on a survey of nearly 3,000 families during the summer of 2020. The more that schools can appreciate and understand what parents are thinking and how they are feeling at each stage of that ride, the better they will be at meeting parents’ needs and concerns. Empowered by the insights of parents, schools can create a process that is meaningful and satisfying, which in turn will help with schools’ enrollment. Download your copy of the report from the Member Community today.

Slides for SEO on the Fly

Session Speaker: Daren Worcester, Associate Director of Demand Generation, EMA

Slides from Presentation

Download the iMovie app for your iPhone and check out this workshop handout.

Session Speaker: Kaleb Hart, Digital Content Manager, New Hampton School (NH)

While we might not be post-pandemic yet, we are preparing for our new normal. What processes and procedures worked well for your school and your enrollment goals during the pandemic that you will keep and implement in a post-pandemic world? Share ideas, continue conversations and grab a few new ideas to implement now.