Schools with integrated DEI programming

will sustain and grow their enrollment.

Keynote Speaker

Noni Thomas Lopez

Noni Thomas López

Head of School

Gordon School (RI)

Wednesday, May 26, 2021
Welcome, Keynote & EMA Regional Update11:00 AM - 12:30 PM

Welcome - EMA ALC Northeast Team Captain, Ray Cross, Director of Enrollment Management, St. Andrew's School (RI)

Keynote -Dr. Noni Thomas López, Head of School, Gordon School (RI)

EMA Regional Update & Survey Results - Melissa Providence, Associate Director of Membership & Business Development, EMA

Concurrent Session 1: DEI (Diversity, Equity & Inclusion) at Your School12:40 PM - 1:40 PM

Viewing DEI as a strategic marketplace imperative can focus and expand the work of admission professionals with boards of trustees that have historically had narrowly defined metrics of success. Schools with integrated DEI programming will sustain and grow their enrollment. Continuing the conversation from the keynote session, join us for an in-depth discussion about DEI at your school.

Concurrent Session 2: The Ride to Independent Schools 2020-2021 Special Report12:40 PM - 1:40 PM

The process for families of choosing an independent school is a journey. It involves much consideration, a great deal of investigation, and ultimately critical decision-making. This session will share insights from The Enrollment Management Association’s special report The Ride to Independent Schools 2020-2021 featuring insights, data, and recommendations based on a survey of nearly 3,000 families during the summer of 2020. The more that schools can appreciate and understand what parents are thinking and how they are feeling at each stage of that ride, the better they will be at meeting parents’ needs and concerns. Empowered by the insights of parents, schools can create a process that is meaningful and satisfying, which in turn will help with schools’ enrollment. Download your copy of the report from the Member Community today.

Lightning Round 1: Make a Video on Your Phone1:45 PM - 2:15 PM

Parents and students in the admission process love to watch videos of your school but it can be expensive, time-consuming, or just not possible to invite a video crew to your campus to film a professional video. Maybe you don't have to! In this hands-on lightning round participants will learn to create an Event Highlight video using the video camera and editing software already in your pocket: your phone! Interested in following along during this session? Download the iMovie app for your iPhone and check out this workshop handout.

Lightning Round 2: What Enrollment Leaders Need to Know about SEO (Search Engine Optimization)1:45 PM - 2:15 PM

Search Engine Optimization (SEO) is an important part of your website strategy and important for driving leads to your school but often admission folks don't know too much about this important topic. This lightning round will de-mystify SEO and equip you with key terms and questions you can bring to your website team to supercharge your website. Don't have a website team? You'll learn the three things you should add to your website today!

Lightning Round 3: Post Pandemic Share-Out1:45 PM - 2:15 PM

While we might not be post-pandemic yet, we are preparing for our new normal. What processes and procedures worked well for your school and your enrollment goals during the pandemic that you will keep and implement in a post-pandemic world? Share ideas, continue conversations and grab a few new ideas to implement now.

Check out our full line-up of EMA events and online courses

Thank you to St. Andrew's School (RI) for allowing EMA to showcase their school in the video background above.