Today’s parents aren’t just looking for a school or a rest stop. They’re looking for a partner in raising future-ready kids. Millennial and Gen Z parents want more than just test scores and rankings; they care more about mental health, real-world practicality, and preparation for a job market that doesn’t even exist yet for their child. Join us as we discuss what's driving parent decision-making in K-12 admissions and learn more about InAmerica Education consulting in the process.