Name
Live Podcast Recording: Exploring Family Perceptions of Value & Affordability with Dr. Raj Raghunathan, UT Austin
Date & Time
Thursday, September 18, 2025, 11:30 AM - 12:30 PM
Ari Betof Christina Dotchin
Description

Join Christina Dotchin and Ari Betof for a special live Enrollment Spectrum Podcast recording as they sit down with Raj Raghunathan, PhD to explore connections between his research and EMA’s newest special report, An Independent School Education: Family Perceptions of Value and Affordability. Dr. Raghunathan, H.E. Hartfelder/The Southland Corporation Regents Chair of Marketing at the McCombs School of Business at the University of Texas at Austin, is an internationally recognized researcher, writer, and speaker. His work examines how judgments and decisions shape happiness, fulfillment, and perceptions of value. Dr. Raghunathan’s insights—featured in The New York Times, Harvard Business Review, The Atlantic, and a TED Talk reaching millions worldwide—make him uniquely positioned to shed light on today’s independent school marketplace. The session will explore how behavioral science shapes the ways families perceive tuition, investment, and the long-term value of an independent school education. This live conversation offers a front-row seat at the intersection of theory and practice—blending research, storytelling, and actionable insights to strengthen enrollment management strategy.
 

Location Name
407
Full Address
JW Marriott Austin
110 East 2nd Street
Austin, TX 78701
United States
Tags/Tracks
Mid Career, Advanced Career, Boarding Schools, Day Schools, International Schools, Tuition and Financial Strategy, EMA Enrollment Toolkit