Enrollment management in today’s K-12 environment is no longer just about
filling seats — it’s about charting a strategic course for your school’s long-term sustainability
and success. In this session, we’ll explore how enrollment and admissions leaders can help
their schools sharpen positioning, refine value proposition, and stand out from the crowd.
Participants will consider key strategic questions and, most importantly, data-informed ways of

answering them: How do new programs (e.g., ESAs, vouchers) and emerging school models
affect our school’s trajectory? How do families make their enrollment decisions? What truly
differentiates our school in an increasingly competitive local market environment? Drawing on
real-world examples of how schools are adapting to changes in parent priorities and
competitive pressures, we’ll highlight specific ways to evaluate—and reimagine—your school’s
positioning and enrollment strategy with confidence. Attendees will walk away with actionable,
proactive techniques that move their schools beyond survival mode and onto a path of data-
driven resilience.