What do families really value in an independent school education? How can behavioral economics help us understand—and strategically respond to—tuition pricing pressures? And why do the qualities families say they prize most sometimes diverge from the choices their actions reveal? The perceptions and misperceptions of value routinely challenge independent school enrollment leaders, heads of school, and boards of trustees. Participants will hear directly from the report authors about what parents across the socioeconomic spectrum prioritize when choosing an independent school as well as engage in discussions about effective practices schools are using to maximize perceived value.

This session is the first in a two-part series. Participants may attend one or both sessions.