As Sino–U.S. relations face heightened tension, Chinese families are navigating their children’s education within a complex and shifting global landscape. Political, economic, and ideological undercurrents are directly influencing how families think, feel, and act — especially when it comes to U.S. schools. Now more than ever, understanding the evolving mindset of Chinese families is essential. This workshop is designed to provide attendees with actionable insights, based on both original research and real-world experience. Our goals are threefold: 1. Reveal exclusive data from a comprehensive survey of our top Chinese families, offering a candid look into the full spectrum of their experience — from academic satisfaction, emerging talent development (sports, music), to philanthropy and beyond. 2. Present market intelligence on shifting industry trends and family expectations, informed by firsthand observations and on-the-ground anecdotes. 3. Unpack the decision-making process of Chinese families: A behind-the-scenes look at how families assess schools, define value, and make application and enrollment choices. These insights aim to equip attendees with both the strategic context and practical tactics needed to strengthen trust, engagement, and alignment with your Chinese families.