Name
Is your China strategy healthy? Stay in control amidst an uncertain future
Date & Time
Thursday, September 18, 2025, 10:15 AM
Description
Over the past decade, we have been observing a fundamental shift in the attractiveness of an American education to Chinese families. More than ever before, these families are considering and choosing alternative destinations or even deciding to stay put. The reasons are many: the rise of anti-Chinese rhetoric and antagonistic policies, fears of social unrest and the safety of students, and most recently, a downturn in the Chinese economy that has forced not only the middle class but also more affluent families to seriously think about the cost-benefit of sending their child abroad. On the other hand, the Chinese market has always proven resilient in the face of past uncertainty, which begs the question: is this current cycle just a blip on the radar, or are things different this time? Whether your school is already feeling the pressure of declining interest from China or if you are still riding the wave, a panel with deep China experience will help you answer the following: - What are the trends in China that will affect your future enrollment? - What are ways in which you can evaluate the resilience of your current China strategy? - What are some of the best practices that schools are employing to be proactive and fortify their position?
Location Name
Lone Star Salon D (Level 3)
Full Address
JW Marriott Austin
110 East 2nd Street
Austin, TX 78701
United States
Tags/Tracks
Boarding Schools, International Schools, Global Strategy and Programming, Institutional Strategy, Marketing and Recruitment of New Families