In today's competitive K-12 private school admissions landscape, leveraging purchased mailing lists is not enough to attract and retain prospective families. This session will guide admissions and marketing professionals through the process of developing a comprehensive, data-driven marketing strategy tailored to their school's unique identity. We will explore the importance of building authentic connections with prospective families, leveraging digital platforms, and creating content that resonates with your target audience. Attendees will leave with actionable insights and practical tools to craft a marketing plan that drives meaningful engagement and long-term enrollment growth.