Gen Alpha, born after 2010, is rewriting the rulebook on how families make decisions about education. This generation, the most digitally savvy yet, holds unprecedented influence over where they’ll attend school next year, and their unique values and behaviors are reshaping private school admissions in ways we’ve never seen before. In this eye-opening session, we’ll explore what makes Gen Alpha tick: how they consume information, what they care about in a school, and how their preferences are transforming how families evaluate their options. Whether you're already seeing this shift or just starting to sense it, one thing is clear: students are no longer passive participants. They are emerging as powerful decision-makers. To bring this to life, we’ll share a case study from Stuart Country Day School, where a small but mighty team has been pioneering a more student-centric approach to content and storytelling since 2019. Hilary Morris, Director of Marketing & Communications, will share how she shifted from marketing at students to marketing with them. Whether you're a marketing professional, admissions officer, or school leader, you’ll walk away with a stronger understanding of Gen Alpha’s expectations and the tools to meet them. Key Outcomes: - Understand Gen Alpha’s values, digital habits, and influence - Explore actionable strategies for student-inclusive content and messaging - Learn from a real-world case study how small teams can embrace this shift - Leave with ideas you can implement immediately, no influencer budget required