In today’s admissions world, data shows that students often have as much say in their final school decision as their parents (if not more!). Yet, all too often, schools produce admissions materials that are tailored just to the adult community. What about the kids? This session will provide strategies and examples for creating materials and messaging that will revolutionize how you think about and approach your work with prospective students and families. Using examples of our own work and those from other schools, hear how small (and big) changes can help distinguish you in the marketplace, tell unique stories and inspire joy and connection among your current and prospective school community.