Just because you’re a small admissions team doesn’t mean your ambitions are tiny! In fact, small shop goals are often loftier because they match those of larger schools, and must be achieved with fewer resources to draw on. Join for a session about the possibilities that exist when you collaborate externally. This will be a practical overview of the types of project support a consultant or vendor can offer, and the ways you can identify and finance that support in order to keep up with the changing landscape of admissions, enrollment, and marketing. Karen and Ayesha will talk about their successful collaboration over the last admissions season, and how they achieved success in a competitive market with a minimal in-house admissions team (1½ people), a limited budget, and very specific goals. You’ll leave this session with actionable ideas about focus areas for collaboration, including: * Setting measurable goals and creating action plans to achieve them; * Planning effective events and meaningful touchpoints, and tracking their impact; * Gathering market perceptions by leveraging a third party; * Creating a set of key messages for marketing; * Educating senior admin / Board on challenges and opportunities; * Measuring your school’s performance against local and national trends; * Finding a consultant who is familiar with your specific market, school focus, or niche; * What you can achieve at price points from $5,000- $20,000; * Guidelines for successful school-consultant partnership; * Suggestions for how to make the case for collaboration to your Head.