When admission, marketing, and development teams work in sync, the impact is transformative. Admission is the first touchpoint for families, marketing amplifies the school’s story and reaches the right audiences (this includes current families), and development deepens relationships and showcases the lasting value of the school experience. In this session, we’ll explore how coordinated messaging, shared data, and ongoing communication between these teams can elevate your school’s brand, build trust, and drive both recruitment and retention. You don’t have to be best friends, but you do need to row in the same direction. Discover how marketing sharpens admission’s reach and resonance, how development reinforces your school’s impact, and how this triangular partnership can create a connected, mission-aligned journey for every family.