The relationship between Admissions and Academics is undergoing a powerful shift—from transactional handoffs at the point of the placement test to a collaborative strategy that spans the entire admissions journey. Using Chadwick School as a case study, this session explores how the partnership between the Director of Admissions and the Director of Teaching and Learning transformed the admissions process. Through an intentional redesign of traditional events into hands-on, learning-centered experiences, we discovered new ways to authentically share the magic of the school. Shifts ultimately led to an improved application and evaluation process that genuinely reflects and honors the school’s values—and resulted in stronger engagement, increased yield of mission-aligned families, and deeper faculty buy-in. Participants will leave the session inspired with practical ideas and time to begin reimagining their own admissions events and practices through the lens of partnership, purpose, and school identity. When Admissions and Academics work together with intention, the result is more than just efficiency—it’s a joyful, mission-driven vision of what school can be.