The past two years many potential families have dropped out of the funnel since the admissions process has become far too complicated and opaque. Indeed, it seems like a long time ago when COVID temporarily galvanized inter-school collegiality and simplified the applicant’s journey, leading to more apps for everyone. Now, with the arrival of the demographic cliff, and the political attacks on education, it’s time for schools to work more closely together. This panel of seasoned enrollment experts, and a veteran educational consultant, will provide concrete strategies to foster the industry-wide teamwork necessary to attract applicants by: 1) creating a consortium of like-minded schools; 2) collaborating with peer schools on recruitment; 3) emboldening fair and ethical industry-wide best practices for post-acceptance yield; 4) discussing a movement towards a Common Application and simpler platforms, based on the model provided by Higher Education. Join this panel discussion to commit to a "rising tide lifts all boats” model and help move the needle towards efficient and equitable practices to attract more mission-aligned applicants.