In this presentation, I will walk you through our entire Lower School admissions process from start to finish. In a very competitive market, we have to set ourselves apart. My Lower School admissions team works hand in hand with our marketing and communications team, and together, with our faculty, staff, and current families who volunteer as admission ambassadors and tour leaders, we guide prospective families through the admissions season. I will show you how we engage prospective families with our printed and online materials that showcase our school; with alumni, parent, and student perspectives that demonstrate our community bonds; with captivating events and heartfelt touch points that highlight our school's strengths; and with effective acceptance packages that turn prospective families into enrolled ones.