In today's competitive landscape, schools often face challenges in enrollment and retention, but determining whether the issue lies in the market itself or in your marketing strategy can be tricky. In this session, you'll learn how to identify the root cause of your problem by leveraging a variety of research tools, including market analysis, competitor benchmarking, and internal surveys. Once you've diagnosed the issue, we’ll explore actionable solutions tailored to your specific situation. Whether you need to adjust your marketing message or pivot to a new market strategy, you'll leave with practical insights and strategies to move your school forward.