What if your retention strategy started before a student even walked through the door? In this session, we’ll explore how schools are using research tools, from surveys and focus groups to psychographic insights, to design onboarding experiences that strengthen belonging and improve retention. You'll hear how one school used data to uncover what families really need, what moments matter most, and where small shifts in practice can make a big impact. Walk away with practical ideas for asking better questions, spotting red flags early, and building re-enrollment momentum from the start.