Name
Expand Your Curriculum, Grow Enrollment
Date & Time
Thursday, September 18, 2025, 3:00 PM - 4:00 PM
Andrea Shurley Elizabeth Smith Bradford Rathgeber
Description
In today's competitive independent school landscape, expanding academic breadth is a key factor in attracting and retaining students, a point underscored in EMA's "An Independent School Education: Family Perceptions of Value and Affordability 2025" report. This session offers a unique opportunity to hear directly from Ursuline Academy of Dallas about their successful partnership with One Schoolhouse to strategically enhance their curriculum through online learning. Representatives from Ursuline Academy and One Schoolhouse will share their journey of identifying areas where online courses could enrich their existing program, and providing students with access to a wider range of specialized subjects and advanced opportunities. They the integration of online learning into their school culture and the impact this expanded curriculum has had on student engagement and their ability to meet the diverse interests of prospective families. This real-world case study will highlight the practical steps involved in leveraging online learning to directly address the family values related to academic offerings. Together with One Schoolhouse, Ursuline Academy will illustrate how this approach not only broadens the academic experience but also reinforces a commitment to college readiness by exposing students to varied learning modalities and fostering essential skills. Attendees will gain valuable insights into the benefits of strategic online partnerships, the process of curriculum expansion, and the communication strategies used by Ursuline Academy to highlight these enhanced offerings to prospective families. This session will provide a tangible model for enrollment professionals seeking innovative ways to strengthen their academic program, demonstrate value, and ultimately drive enrollment.
Location Name
406
Full Address
JW Marriott Austin
110 East 2nd Street
Austin, TX 78701
United States
Tags/Tracks
LGBTQIA+, Women in Leadership, Institutional Strategy, Family Engagement and Retention, Marketing and Recruitment of New Families