Name
Change the ROI Conversation— How Marketing, Admissions, HOSs & CFOs Win
Date & Time
Thursday, September 18, 2025, 3:00 PM - 4:00 PM
Speakers
Kevin MacNeil - Metric Marketing
Jacqueline Yamada, M.S., PCC - Riverside Preparatory Academy (Gainesville, GA)
Jacqueline Yamada, M.S., PCC - Riverside Preparatory Academy (Gainesville, GA)

Description
See how schools changed their boardroom conversations about ROI. Learn through case studies how to employ a new plan to show year-over-year enrollment growth. Bring together marketing and advertising strategies, admission funnel optimization and industry leading data practices to grow your school, and prove it.
Embrace change for your school with these takeaways:
· Marketing strategy fundamentals through advanced options for growth
· How to get more out of your current admissions software — whatever it is!
· How to get the right data to prove growth and show ROI
· A year-by-year framework on how to show growth in your school
PLEASE NOTE: Case study schools to be finalized. Riverside Preparatory Academy plus Chinese American International School, Lycée Francais de NY
Location Name
306
Full Address
JW Marriott Austin
110 East 2nd Street
Austin, TX 78701
United States
110 East 2nd Street
Austin, TX 78701
United States
Tags/Tracks
Early Career, Mid Career, Advanced Career, Marketing and Recruitment of New Families